Optimity Advisors

Dock Automation for Daylight Transport, an LTL Trucking Company

The Daylight Dock Automation Project was part of a larger Daylight Transport digital transformation initiative for which they came to us at Optimity Advisors to achieve. The goal was to replace the existing paper-based system used by dock workers, drivers, and supervisors to track freight with a digital solution that streamlined operations and improved efficiency. This project covers the discovery phase of the design process through research, problem definition and ideation, to set a clear vision and roadmap to design and build the Dock Automation solution.

Role UX/UI Designer

Timeframe 10 weeks

Platform Android scanning device

Deliverables

  • Report of discovery, research, findings, persona, user journey and mid-fidelity wireframes for design roadmap.

Tools Figma, Word

Notes This project was completed during my time at Optimity Advisors, a boutique consulting firm, where I worked as a UX/UI Design Consultant. I partnered with a Business Analyst under the guidance of a Design Lead, who provided direction and oversaw key aspects of the project.